Proportional Representation (Operation Mooncake)

In the fall of 2018, a group of young people from across the Asian diaspora came together to explore how to create culturally-relevant campaign resources for our community. The final product is a collection of culturally-relevant educational resources to educate community members about the benefits of electoral reform. 

Watch the campaign video

Download guides

Translations go beyond individual words; the key is strong multilingual campaigning is to translate values. Recognizing the importance of print materials for certain parts of our community, the group assembled English and traditional Chinese language guides for the referendum. They are available for download below.

Explore the social media campaign

Inspired by the social media phenomenon, Subtle Asian Traits, the team also started a Subtle Pro Rep Traits online campaign. For memes and more, find the group’s archived materials on Twitter and Instagram @subtleproreptraits.